Strategic Plan
Alabama Public Health Association
We were all excited about the implementation of the Association's progressive strategic plan for the future. As you recall, the strategic plan was approved by the membership at the 2000 Annual Meeting in Auburn. The approval of the plan was the culmination of many hours of work to ensure the strength and direction of our organization.

Vision
The Alabama Public Health Association aspires to be the recognized leader and key resource on public health issues and policy in Alabama and the clearinghouse for public health education with a broad and diverse membership of citizens and organizations.

Mission
The Alabama Public Health Association, Inc., is an association of individuals and organizations interested in public health in Alabama. The mission of the Association is to

• Link individuals and organizations in addressing public health issues;

• Advocate public health policy;

• Support the education of it's members and the public on public health issues; and

• Enhance the ability of it's members to promote and protect personal, environmental and community health.

Strategic Goals

1. To develop organization structure to ensure the administrative continuity of the Association.

Activities

a. Develop regional representation in administrative structure.

b. Establish an association office or other continuous contact point.

c. Explore establishing a paid, administrative position.

d. Review by-laws to strengthen and enable continuity.

e. Explore current Sections and their purposes; make changes in order to provide forums for broader interest groups (for example, public health policy).

f. Review financial status and dues structure.

2. To expand membership of the Association.

Activities

a. Conduct a needs assessment of present and potential members.

b. Recruit nontraditional members and partners

c. Develop a web site.

d. Advertise AlPHA

1. through professional and association publications;

2. through fact sheets;

3. through presentation of AlPHA sponsored events;

4. by word of mouth.

3. To become the public health education, information, and policy clearinghouse in Alabama.

Activities

a. Inventory and list policy and training resources

b. Establish a database in central AlPHA office to collect, store and disseminate information

1. to collect and disseminate information about conferences, organizations, and other training opportunities;

2. to produce and maintain position papers relevant to public health legislation and policy issues;

3. to market services through the web site, e-mail, newsletters, and brochures.

4. To establish leadership in the formulation and advocacy of public health policy in Alabama.
(This is a longer term goal to be addressed after the first three have been accomplished.)

5. To be recognized as the organization that links individuals and organizations in addressing public health issues in Alabama
(This is a long term goal.)

The AlPHA Board of Directors will continue to evaluate and revise the time lines for implementation of the identified goals. Your comments, thoughts, and ideas are encouraged as we seek to further develop our association. Please take a few moments to review the components of the strategic plan and share your comments. All comments can be emailed to: jminer@adph.state.al.us.